LET'S GET CONSENSUAL
Branding Identity, Illustrations, Social Activation / 2019
To truly make consent common sense, we need to do more than educate people, we need to reach people in the moment when
it can make the biggest impact. At music festivals, when people are often vulnerable and under the influence, we used AirDrop to deliver a message to everyone that made consent top of mind. By simulating the feeling of having their space violated, our interaction started many important conversations about consent when they mattered most.
We used technology to facilitate conversations about consent. By using AirDrop, the user experience served as a lesson about consent before our message was even opened. For those who chose to accept our message and learn more, it allowed us to start a dialogue in an approachable and consensual way.
I lead the entire design look and feel when we launched LGC. From the web interface to the cheeky illustrations to the AirDrop cards to our Hookup station. The colors, type and overarching voice and visual tone set up what is now used across all social media and design pertaining to LGC.
ECD: Elaine Cox
ACD: Austin O' Connor, Phil Van Buren
Designer: Linh-Yen Hoang
Executive Producer: Daniel Roversi
Executive Digital Producer: Heather Ruder
Account Executive: Christina Kuklinski
Brand Strategist: Cristelle Fornesi
Media Planner: Ben Shapiro
Strategy Coordinator: Rochelle Stephens
Content Studio Director: Richard Quan
Senior Motion Graphics Designer: Thai Ngo
Senior Front-End Engineer: Lucas Shuman
Engineer: Zach Falen
Editor: Brandy Troxler