Let's Get Consensual

Category  Branding Identity, Illustrations, Social Activation

Agency    Heat
Role       Lead Designer
Year       2019

To truly make consent common sense, we need to do more than educate people, we need to reach people in the moment when it can make the biggest impact. At music festivals, when people are often vulnerable and under the influence, we used AirDrop to deliver a message to everyone that made consent top of mind. By simulating the feeling of having their space violated, our interaction started many important conversations about consent when they mattered most.

We used technology to facilitate conversations about consent. By using AirDrop, the user experience served as a lesson about consent before our message was even opened. For those who chose to accept our message and learn more, it allowed us to start a dialogue in an approachable and consensual way.

The design look and feel played into the vibrant, cheekiness of internet motifs. The colors, type and overarching voice and visual tone set up what is now used across all social media and design pertaining to LGC.

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© 2020 Linh-Yen Hoang