AUDI

TEST DRIVE TO THE UNKNOWN

Branding Identity, Product Design, Social Activation / 2018

For only 2 days, Audi offered test drives from the Amazon Go store in Seattle. Thousands of participants drove to an undisclosed location and one lucky driver took it all the way to Germany. Made for a spectacular experience that was successful thanks to our beast of a team.

I was responsible for the box mechanicals, as well as the logo design and end cap structure.

Team:

ECD: Joel Kaplan

ACD: Allen Yu

Art Director: Colleen Horne

Copywriter: Amanda Burger

Producers: Molly Hayes, Ben Evangelista

Production Designer: Linh-Yen Hoang

Account: Mikaela Kearns, Margaret Furth, Henry Fernandez

Director: Michael Sugrue / Gravy Films

Editor: Scot Crane / The Quarry

Music: Tobias Norberg

Photography: Chris Wilson

Event Partners: KRo Events, DriveShop

Product Development: Colorbar / SF