TEST DRIVE TO THE UNKNOWN
Branding Identity, Product Design, Social Activation / 2018
For only 2 days, Audi offered test drives from the Amazon Go store in Seattle. Thousands of participants drove to an undisclosed location and one lucky driver took it all the way to Germany. Made for a spectacular experience that was successful thanks to our beast of a team.
I was responsible for the box mechanicals, as well as the logo design and end cap structure.
ECD: Joel Kaplan
ACD: Allen Yu
Art Director: Colleen Horne
Copywriter: Amanda Burger
Producers: Molly Hayes, Ben Evangelista
Production Designer: Linh-Yen Hoang
Account: Mikaela Kearns, Margaret Furth, Henry Fernandez
Director: Michael Sugrue / Gravy Films
Editor: Scot Crane / The Quarry
Music: Tobias Norberg
Photography: Chris Wilson
Product Development: Colorbar / SF